Meta Connect, Meta’s annual developer’s conference, sets the stage and expectations for Meta’s year and celebrates the achievements of the current development cycle. I had the opportunity to create Meta Connect’s 2024 visual identity system a the Associate Creative Director on the Buck team. This year we focused on returning to Meta’s developer roots and highlighting open processes and expansive products.
For the 2024 event, we wanted to show how the world expands beyond the ordinary with Meta’s mixed reality wearables and AI generative products. Alongside this, we planned to emphasize the use of AI as a tool rather than a replacement — showing it as a way to supercharge ideation, iteration, and problem-solving while leaving creativity to the user.
We worked closely with Meta to develop the communication and visual approach. We knew we wanted to focus on the core narrative of Expansion and Process. Through an extensive iteration process, we landed on the idea of expanding primitive shapes into fantastic supernatural sculptures to communicate how Meta’s products expand your world.
