Creative Direction, Digital Art, 3D
Meta Connect, Meta’s annual developer conference, sets the stage and expectations for the year ahead while celebrating the achievements of the current development cycle. I had the opportunity to create Meta Connect’s 2024 visual identity system as Associate Creative Director on the BUCK team. This year, we focused on returning to Meta’s developer roots, highlighting open processes and an expansive product ecosystem.
For the 2024 event, we wanted to show how the world expands beyond the ordinary with Meta’s mixed reality wearables and AI generative products. Alongside this, we planned to emphasize the use of AI as a tool rather than a replacement — showing it as a way to supercharge ideation, iteration, and problem-solving while leaving creativity to the user.
We worked closely with Meta to develop the communication and visual approach. We knew we wanted to focus on the core narrative of Expansion and Process. Through an extensive iteration process, we landed on the idea of expanding primitive shapes into fantastic supernatural sculptures to communicate how Meta’s products expand your world.
